Prom 2017 is here and your search for the perfect prom dress has begun! You're in luck - The Cool Book 2017 has collaborated with the top designers in the prom dress industry to create the this illustrious collection of gowns. Founded in 1998, the Cool Book is the nation’s first and finest prom dress catalog. Sending out nearly 1 million copies to high school girls from all corners of the United States; Alaska to Florida, California to Maine! Our team of stylists has worked tirelessly with designers from the hottest brands - Jovani, Rachel Allan, Panoply, Vienna, Alyce Paris, Ellie Wilde, Johnathan Kayne, Val Stefani, Blush Prom, and Mori Lee - to create the best collection of Cool Book dresses yet! The gorgeous gowns found here are all exclusive styles that can only be found at authorized Cool Book retailers. You won’t see these exclusive dresses on any manufacturer’s regular line, so start shopping today at a Cool Book store near you!

From sheer cutouts, to radiant gemstones, to shimmering sequins and unique necklines, the prom dresses in the 2017 Cool Book are the most talked about, highly anticipated styles of the season. These designer gowns are made specifically for the Cool Book 2016 out of the highest quality materials by the industry's most sought after designers! Thanks to our team of stylists and designers, there is a Cool Book dress to match every personality. Whether you are looking for an enchanting ball gown, an edgy mermaid, or an elegant straight dress, you can find the perfect prom dress at a Cool Book retailer near you. Inspired by popular prom trends seen on today's fashion runways, these glamorous gowns will be sure to keep all eyes on you as you dance the night away at prom 2016.

Be sure to Like us on Facebook to stay up to date on the latest news and events, and use #coolbook when sharing your prom pictures so that you can show off your exclusive prom dress with other fabulous Cool Book girls!

If you are a prom dress store interested in carrying the dresses you see here, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information. 


What is The Cool Book?


The Cool Book is the nation’s number one prom catalog offering young ladies the highest quality and most exclusive prom dresses that the industry has to offer. With over 20 years in existence, The Cool Book makes it possible for every girl to not only find the prom dress of their dreams but to be the only girl to have it.


Where can I find a Cool Book store near me?


Go to the Find Your Store tab to find your nearest Cool Book store!


What do you mean by “exclusive” dresses? 


The top designers in the industry specially make all of the 2017 Cool Book dresses with you in mind, and they are only sold at the finest prom dress stores in the country.  You won’t see these gowns on any manufacturer’s regular line, and you won’t see any knockoffs being sold online. The dresses you see here are of limited edition and quantity, so get yours early! 


If my Cool Book store doesn’t have my dress in stock, can it be specially ordered?


Unfortunately, the designers do not take special orders for any Cool Book dresses. These exclusive gowns are only in stock while they last, so hurry in to a Cool Book store near you to get your favorite style!


I didn’t get a catalog in the mail…Can I still get one?


Please visit your nearest Cool Book store to pick up a copy!